#Postcard marketing examples how to
#Postcard marketing examples software

Going too broad to an audience that is not highly relevant or engaged typically results in wasted spend. Think of your postcard marketing campaign more like a pay-per-click campaign.

In fact, bad list targeting is the #1 reason for poor performing direct mail campaigns. It may be tempting to start with a general offer and blast it to everyone in your customer list.

#Postcard marketing examples how to

Let’s dive in to learning how to select the right target audience for your campaign. This simple connection means you no longer have to manage lists in excel, can build automated campaigns as easily as you send an email campaign, and design your postcard with a user-friendly drag and drop editor right from your computer (or upload a design).įor physical store owners or other service providers, there are great all-in-one print shops that help you do everything from managing and providing lists for you to providing custom print options for your specific needs. With PostPilot, we can connect directly to your online shop with a click of a button.

#Postcard marketing examples software

If you’re an online store owner, there are new software tools that connect directly to your ecommerce store and make it easy to design, print and mail your postcard campaigns. Next, you’ll need to consider a few other details: We’ll dive deeper into how to think about your target audience and messaging below. How to get started with postcard marketingīefore putting postcard marketing to work for your business, start with these two fundamental questions. However, many online and smaller business owners have never even considered it as part of their marketing strategy, perhaps because of the perception that it’s expensive, difficult, or not targeted.įortunately, it has never been easier for any size business to create an effective postcard campaign targeting highly relevant customers and often for less than the cost of a click. It is one reason major retailers have been using direct mail for years. Everyone seems to know someone that has one of those postcard discounts laying around. Think about something as ubiquitous as Bed Bath and Beyond postcard.

They are easy to hold, easy to read, and easy to save. Physical postcards are “sticky ” they “stick” with a customer for far longer than a random email that gets deleted within seconds. Postcards are simple to design and flexible enough to work for many different types of promotions, both online and offline. Studies have shown that people love to go to their mailbox and this trend has not changed in the “digital age.” Plus, your customers actually want to read mail from you. Your message is literally staring your customer in the face. Think about it - no spam folder, no unsubscribe button, no promotions filter, no envelope to open, no channel to change. So why are so many businesses choosing postcards?Īccording to the USPS, promotional postcards are more than 5X as likely to be read and scanned compared to other forms of direct mail. And in this guide, you’ll learn everything you need to know to launch a successful campaign that drives increased revenue, loyalty, and profits.ĭirect mail comes in many forms letters, catalogs, brochures, etc. On the other hand, postcard marketing can be your new marketing secret weapon. How many times have you clicked DELETE on a promo email without reading it, even from a brand you love? (We’ll wait while you tally it up.)Ĭonsumers are becoming more and more blind to the bombardment of banner ads, while costs continue to skyrocket. Most importantly, physical ads triggered activity in the area of the brain that is responsible for value and desirability for featured products, which can signal a greater intent to purchase.”Įmail inboxes are more cluttered than ever. Physical ads.leave a longer lasting impact for easy recall when making a purchase decision. Participants had a stronger emotional response and remembered them better. A recent study by The USPS Office of Inspector General (OIG) and Temple University’s Center for Neural Decision found that “participants spent more time with physical ads.